FLUID LANDSCAPES:
A RIPPLE MOVEMENT
“Experience the holistic nature of life with a ripple movement of rhythm, connectivity and formless experiences. Proposing a new gym experience with water by creatively fulfilling a cycle through harmonious and conscious activities.”
Fluid Landscapes: A Ripple Movement is a campaign pitch, introducing a mobile application and wall projections for their physical space. The concept behind the campaign explores the fluidity of creative thought and movement. Inspired by BLOK’s values, we wanted to champion their focus for individuals to help them feel great everyday, initiating a “creative path for a stronger body and mind”. Through this campaign, we invite BLOK users to find inspiration in movement and live a holistic way of life.
Collaborators
Ziqi Niu
Freya Smith
Rochelle Liu
Fluid Landscapes: A Ripple Movement is a campaign pitch, introducing a mobile application and wall projections for their physical space. The concept behind the campaign explores the fluidity of creative thought and movement. Inspired by BLOK’s values, we wanted to champion their focus for individuals to help them feel great everyday, initiating a “creative path for a stronger body and mind”. Through this campaign, we invite BLOK users to find inspiration in movement and live a holistic way of life.
Collaborators
Ziqi Niu
Freya Smith
Rochelle Liu
The App Breakdown
Users are able to log their actions everyday, receiving a medal once a full week has been succeffully completed.
We designed the app to provide a section to recommend users sustainably sourced gym essentials. This would be a valuable opportunity for BLOK to collaborate with external partners.