FEARS: OICHE
The Ethereal is a 360 campaign for Fears’ album, Oiche. With this opportunity, we intend to define and focus on the term of Oiche, pushing it beyond the meaning of night. Our direction aims to express the album’s manifesto of sharing moments of intimacy and experience. This campaign hopes to invite Fears’ listeners on a journey of memories through an ethereal space, which consists of a listening party and keepsakes. During our ideation and process, we aim to create a campaign that listeners can connect emotionally and convey Fears’ album and ethos as an artist. This is something that we felt is important when creating The Ethereal.
Collaborators
Emilie Wall
Sondos Azzam
Mayumi Sakoda
Ziqi Niu
Luna Gooriah
Collaborators
Emilie Wall
Sondos Azzam
Mayumi Sakoda
Ziqi Niu
Luna Gooriah
