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ZYRA CREATES LIVING





How are you consuming? Are most of the things we purchase and take in a need or a want? We live in a world of materials and information to which our only job is to consume. ‘ZYRA’ is a critique of over consumption through play and exploring fashion. This project is made with the intention of subverting labels, changing meaning of everyday life and starting conversations through bite-sized fun packs.

Through Shanzhai Culture, I had chosen to subvert and disrupt these fast fashion brands, such as Zara and the sustainable, conscious lines.

Assisted by Lucy Southwell

FURTHER READING

Goodonyou - guides and tips on sustainable fashion and conscious living!

This Changes Everything: Capitalism vs The Climate - Naomi Klein

Thrive: An Environmentally Conscious Lifestyle Guide to Better Health and True Wealth - Kamea Chayne